What We Do
First and foremost, we value and advocate for our community and strive to ensure that Auto Genius pushes the boundaries of what's possible in Automotive.
Create
Building and sharing for every professional circumstance.
Ideate
Guidance for when the best way forward is unclear
Invest
Best practices & micro-experiments you can apply today.
Advance
Support to achieve financial and professional success.
How we do it
20 Groups are filled with 1 person that does the homework and 19 people that copy it. This community is filled with 'like-brained' dealers who see the world in front of them and can't wait to change it.
Talent Attracts Talent
Together we can push the industry forward and make automotive an attractive career path for digital marketers across the globe.
"I just had a baby girl and realized that if I didn't act now, she may never find automotive as attractive as other growing industries, so I gathered together the most progressive dealers I knew and Auto Genius was born."
Ben Hadley
Founder
“Automotive Marketers need support and community. What we are building with Auto Genius is a network that gives the pathway to innovation for these impressive leaders.”
Kyle Mountsier
Founder
Change Starts Here
People inspire change and we believe that, given the platform, marketers will be the change agents for franchise automotive.
Pushing Technology
Auto often looks to other verticals with jealousy, but it's about time we stopped saying "well we can't do that in auto". It's possible to improve what you have already, without switching vendors. Such as loading pages in well under 1 second or achieving double-digit conversion rates.
"I grew up in Windsor-Detroit during a time when auto was the center of our world and it was all about engineering the perfect part. But now it's time to upgrade how vehicles are sold and serviced. I'm excited to bring some playbooks from large enterprise into auto to create faster, more human-centric, accessible and future-proof experiences."
Kevin Gervais
Founder
Think you're a fit?
We're an invite-only automotive community welcoming members who meet the following criteria:
Marketers, Business Development, or Sales Operators.
No Vendors or Consultants.
Must be a participant, not a lurker.